It doesn't matter if you are talking about fishing or selling your home,
the same laws of logic apply.
If you do not find success,
it's time to change the lure.
Everyone with an expired listing has the same question. "Why didn't our house sell?"
You put in a lot of work cleaning, organizing, finishing small projects, vacating the house for showings...only to have your home not sell. It can be very frustrating!
I will tell you, homes do not sell generally for two reasons: either the price didn't match the features in this market or it was not marketed to the right people in the right way.
Before you list again, you need to ask yourself these two important questions:
Was your home priced right?
Did your previous REALTOR do everything they could to make your house stand out and sell it?
WONDERING WHY YOUR HOME DIDN'T SELL?
I specialize in expired listings - helping sellers who have previously struggled - successfully make it to the closing table
It's time to take a FRESH approach and list it right!
THE RIGHT PRICE
The "right" listing price is very important. Your home essentially competes against other homes in only two areas: features and price.
Features (location, size, layout, updates, etc) are mainly things that can not be changed in your home - or you really don't want to change since you are selling. That makes the listing price very important! The right price, along with great marketing, will get the MOST potential buyers through your home and is the most effective way to ensure a successful sale.
To stand out as the best value to a buyer - your home either has to have more features, or it has to be priced better than comparable homes. If your home lacks features - you may need to compete solely on price.
I put a lot of time and energy into preparing an extensive market analysis on your home to find the best listing price. I want your house to be one of the top three best values in your neighborhood and local market.
LIST PRICE DOESN'T DETERMINE OFFER PRICE
Really important to remember! List price does not affect offer price. Your list price only attracts (or repels) buyers based on how correctly it matches your home's features.
THIS MARKET WILL NOT LET YOU UNDERPRICE YOUR HOME
Buyers in a sellers market will not let you! Leave that fear behind! We promise! If your home is listed under "market price" you will have increased competition with multiple offers driving the price up and over market value.
LISTING HIGH WILL RESULT IN MORE DAYS ON THE MARKET AND LOWER OFFERS
"Seeing if you can get THAT price" will cause buyers to wonder why your home is sitting on the market longer than expected. Then, when you have to make significant price drops, buyers will see that as desperation and low ball offers will begin.
keep in mind...
The RIGHT Marketing Plan
hover over the three sections below for more information
Ben did a great job for us and was a true consultant throughout the process. He also went above and beyond to help me with things that were probably not even in the job description. He was able to look ‘outside the box’ to help resolve issues we encountered that were unique. In addition, his marketing techniques were cutting edge. I would highly recommend Ben.
— Brian T
Ben was absolutely wonderful from start to finish. I previously had my home listed with another realtor for close to 2 years and it did not sell. After listing my home with Ben, my home was sold within weeks. Ben was extremely helpful in each step of the process and helped in making the stressful process of selling our home much less stressful. I would highly recommend Ben to anyone looking to sell their home. I can not thank him enough for everything he has done for us.
— Chris B